For the small to medium-size builder, Integr8tive's business model centers around the concept that buyers should be able to have what they‘ve fallen in love with initially – which is the model home in the community where they are purchasing their new home. Home builders spend a considerable amount of money and dedicate valuable resources to every model complex to enhance their sales, but often their buyers are frustrated as they go through the options and upgrade process.
Constantly they are told that many of the “design options” of the home they fell in love with are “not available” as it is only a “model home feature” and the materials are not “appropriate for daily use” and therefore cannot be warranted by the builder.
Translation to the buyer is –– what they fell in love with, that was instrumental in their homebuying decision, is not available to them!
Integr8tive provides the solution to this frequent problem by specializing in merchandising of the sales office and models to accurately reflect the builder’s option and upgrade program. Buyers then see exactly what is available for them to purchase (including the furniture and accessories)! By utilizing the builder’s biggest investment, the models, the Integr8tive design team helps the clients visualize all that they can purchase for their new home, thereby increasing the amount of options and upgrades they will buy! Integr8tive Lending can then assist them with the mortgage to insure that all is within their budget. This creates several new revenue streams for the builder; options, upgrades, furniture/accessories sales and mortgage. With the important additional benefit of an increased buyer satisfaction level!
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